What is "Instagram Business Profile"?
Having millions of users around the world, Instagram offers opportunities to professional users as well as individual users. Today, having an Instagram business profile is one of the most useful things to do. You can advertise and earn money by promoting your own products and brand by switching to a business profile on Instagram. The main goal in creating an Instagram business profile is to enable business owners to communicate faster by increasing their followers, unlike normal profiles.
An important step in accounts set up for sales or promotion is to switch to a business profile. It is crucial to analyze and follow statistics for social media marketing. Thus, you can easily follow the sales of your brand and the value of the advertisements you make.
How to Switch to Instagram Business Profile?
In order to have a business profile, you need first log into your Instagram account and then click on the "Switch to Business Account" section that you will see when you click on the "Settings" section on the top right. You will see a new window that will appear and a description of what features are available when you switch to a business account. You can read these explanations by swiping your screen to the left.
After completing these steps, you need to link your account to your business's Facebook page. First, you need to set up a Facebook page for your brand. It will be efficient to make your location settings while setting up your page. It is also important for your business to be visible and reachable that you share information such as the working hours of your store, your contact information where customers can reach you, and your full address. One of our main goals here is to ensure that you and your brand are accessible. After all these processes, you will be transferred to the business profile on Instagram and you do not have to pay any fees for this. In this way, you can advertise the content and products you create on behalf of your brand on Facebook and Instagram at the same time.
Why is it Important to Switch to a Business Profile on Instagram?
On Instagram, which is increasing in popularity day by day, you will need to do various social media activities for your own e-commerce company. At this point, creating your ads and analyzing these ads will guide you for your brand value. If you do not switch to a business profile, you will not be able to create ads. With the business profile feature, users can benefit from advertising and statistics features either from their personal accounts or from the accounts they have created.
In addition to being able to advertise through this feature, you also have other statistical information about your Instagram posts. This includes your activities, the accounts and users you interact with. Thanks to these advantages, in your analysis, you can find out on which days customers visit the profile more and you can decide on the shares you will make on these days.
What good is "Instagram Business Profile" for?
Instagram business profiles move you into a highly productive corporate identity. It also provides convenience and benefits for customers. You can see the number of viewers on your profile, the total number of people who contacted and interacted with you, and your most liked posts. You can access detailed analysis of all your posts and profile interactions.
Instagram business profiles allow the establishment of efficient corporate profile pages for companies and brands. Thanks to these established corporate profiles, your customers can send you direct messages via Instagram, access your website easily, and contact you more easily by calling your phone number. In fact, if they click on the shared product photos, they can go directly to your shopping page and buy your product directly.
Instagram Business Account Features
◾ You can easily monitor interactions and view your statistics.
◾ You can contact the brand owners.
◾ You can determine your target audience and reach more people.
◾ You can post ads and promote your business.
◾ You can see how many users your posts reach daily or weekly.
◾ It is one of the advantages of these features to offer directions by showing your address information on your profile.
◾ You can see the number of users who liked the post you selected.
◾ The likes and comments are also shown as specific to the post.
◾ The "save" feature shows the number of individual user accounts that have saved your post.
◾ The "interaction" feature shows the total number of clicks on your profile or posts.
◾ The "discover" feature puts you in front of unfollowing accounts and gives you access to your account. You can also see the number of accounts that have reached you with the discover feature.
Instagram Business Account Features
◾ You can easily monitor interactions and view your statistics.
◾You can easily contact the brand owners.
◾ You can determine your target audience and reach more people.
◾You can post ads and promote your business.
◾You can see how many users your posts reach daily or weekly.
◾It is one of the advantages of these features to offer directions by showing your address information on your profile.
◾You can only see the number of users who liked the post you selected.
◾ Like the likes, the comments are also shown as specific to the post.
◾Save feature shows the number of individual user accounts that have saved your post.
◾The engagement feature shows the total number of clicks on your profile or posts.
◾Discover feature puts you in front of unfollowing accounts and gives you access to your account. You can also see the number of accounts that have reached you with the discover feature.
What are the Instagram Business Account Differences?
People get support from the Instagram platform to start their own business. It provides the best service and experience in advertising. According to the normal user account type, it is possible to see profile interactions in your business account. It shows you the photo and video likes, comments and saving features you share. While business accounts are opened for corporate and business-oriented shares, they are Instagram account types that are used for more fun and social sharing in normal accounts. You can also see which of your posts are most interesting to users visiting your page. So, if your main goal is to promote your business, generate sales and income, you should move your account to a business account. According to the normal user account type, it is possible to see profile interactions in your business account.
How can I Return to My Own Account?
You have linked your Facebook account and now you have a business profile on Instagram. So how can you return to your standard personal account again? For this, you can easily return to your current personal account by clicking the "Switch to Personal Account" button in the "Settings" section, where you switch to your business account on Instagram. But remember, when you switch to your personal account, you will lose all statistics about your account!
